Strategic Business Development
There is a difference between sales, marketing, and business development; and we know what it is. In our experience, Business Development plays in the same sandbox as, and has a strong connection to those areas, but in the majority of today’s environments, biz dev focuses mainly on identifying, securing, cultivating and maintaining relationships that matter to strategic partnerships and/or the sales pipeline.
And, for what it’s worth, true business development is rarely a commission-based functional area. It requires a high skill level and an innate ability to make things happen and get things done. Most biz dev pros are data-driven and have usually progressed beyond straight sales or marketing and are able to create revenue enhancing opportunities out of ideas that they have either generated themselves or perhaps found lying around being overlooked.
View an animated testimonial (a.k.a. animonial) from a happy former client HERE.
Learning to Love LinkedIn
Are you “on LinkedIn,” but still not sure how to use it to create opportunities or network effectively? Do you have a profile that could use some tweaking so it is attracting the business, strategic partners and people in which you are interested? Would you like to learn how to have more control of your LinkedIn info? Do you know how to research and find the information you need within this powerful tool? Well, since we are die-hard lovers of LinkedIn, have attended multiple in-depth training sessions delivered by LinkedIn executives, and have been a member since early 2004, we would love to help you master all of the above, and, in the process, learn to love LinkedIn. You CAN get value out of LinkedIn and we can show you how.
An in-person, two hour, customized session for a team of up to five is available (submit PAYMENT INFO here) and personalized one-on-one sessions are also available for folks looking to use LinkedIn for their own career management (submit PAYMENT INFO here). Sorry, but these programs are currently available to non-recruiting professionals only because most recruiting pros have already mastered LinkedIn, and then some.
NEW OFFERING:
Learning to Love LinkedIn–Beyong the Basics: Join us for a webinar that includes sixty minutes of focused training for folks already using LinkedIn at a beginner or intermediate level, and now want to take their use of this powerful professional (as opposed to social) networking tool beyond the basics. We’ll review 20+ slides that are sure to spark a few new ideas and then have a brief Q&A at the end. Fee: $50, includes a link to a handy and downloadable one page reference guide. You can register for it via the Buy Now button below.
Next session: Wed, 12/2/09, 6:30-7:30 p.m. Fee: $50
November 2008 Testimonial:
“Sandy provided our Columbia Hospitality sales directors with training in LinkedIn. She was extremely helpful in explaining and demonstrating various ways LinkedIn can help our sales team find appropriate business connections. She also provided the training with an uplifting tone that kept everyone engaged and excited about learning.”
Top qualities: Personable, Expert, Creative
Shelley Tomberg
VP Sales and Marketing
Columbia Hospitality
Content Strategy
Does ALL your content jell? Does your site content sync with your hard copy marketing pieces? Does it actually communicate what you want it to about you or your biz? Do people frequently come to you with requests that don’t map to what you offer? We can help you represent yourself or your business in the manner in which you intend and are especially capable within the tech or professional services arenas. We call this creation of a content strategy, and more often than not, wordsmithing is included. You can contact us to request that we do an assessment and create one for you.
Partnership Marketing and Communications
We can help you build a partner program by prospecting, approaching and negotiating agreements with new high-value partners. And, if you don’t need a full-service PR solution just yet, but want to take advantage of some of the easily accessible opportunities that are readily available, we can help you connect with partners that currently have more visibility and/or get you or your events noted in a few key places which often translates into a lot of bang for not a lot of buck.
General Strategic Planning
Sometimes you just need a sounding board or another “idea person” to bring your next big idea to light. Call us, we do great brainstorming and always have great “what if” conversations. Professional product naming services are also available.
Co-marketing Programs and Website Marketing Optimization
We are marketing and internet communications specialists with a special knack for identifying, planning and executing programs you never thought possible or didn’t have the connections to see realized.
Are you collecting data from the folks visiting your website? Do you share links with other websites which can drive traffic (buyers) to your site? Does your site help you position your services or products the way you want it viewed or do people leave wondering what you do or what makes you special? Since we are website/internet project management specialists, we can help you harness this powerful marketing tool.
Ask SandyJK
If you’re looking for help in determining what might be possible, but are not ready to schedule a full day of consulting support or an in-person ideation meeting, then you’ve come to the right page.
As an introduction to our services, you can submit your question, goal or challenge (along with your PAYMENT INFO here), and we’ll get back to you within 24 hours (or less) with answers and/or ideas. It’s up to you whether you receive our reply via phone or email.
Advisory Board and Business Coaching Services
Being an entrepreneur, “Connector” (Gladwell reference) and business consultant I give out a lot of advice, and, in many cases, it’s often free. Most folks like to try before they buy, and fairly often enough, I’m willing to oblige.
Fortunately, and along the way, I also get asked to provide Advisory Board or coaching services since I spend so much time focused on helping small and mid-sized businesses grow. Many folks need specialized, unbiased advisers that will vet their ideas, hone their strategies, and introduce them to key clients and vendors, making them and their business more successful. In short, they recognize that having access to an experienced, biz savvy adviser will optimize their business.
My mission to help business executives and/or solopreneurs to see what’s possible is why I started Bella Domain. Beyond that, I wish I had more time to personally work with all the individuals and businesses that approach me, but time is something no entrepreneur has much of.
My current goal is to manage a handful of Advisory Board or coaching positions per year, some paid, and some not paid. The work I do for the for-profits pretty much pays for the work that I do for the non-profits.
Currently, the only positions I’m looking at are paid, for-profit Advisory Boards or coaching roles. I have a long list of non-profits that I hope to eventually help, so I’m not seeking out any new ones right now.
For the paid positions, I prefer cash deals, but am open to partial stock deals as well. Based on the time commitment, my rates start at $12,000 per year for cash (slightly more if part stock), which isn’t exactly a Big 5 rate, but then again, I’m happy to say, Bella Domain is NOT a Big 5 firm.
Here’s what I can help with:
- Business Plan Refinement & Pitching
- Fund Raising
- Strategic Alliances/Partnerships
- Positioning & Messaging
- Marketing Plans
- Business Development Programs
- Growth Strategy
If this sounds like there might be a fit, I’d love to hear from you.
