Learning to Love LinkedIn Tip #10

29 11 2010

My #10 and final tip for 2010?

Read this blog post titled, “20 LinkedIn Case Studies for Personal Branding” from Kyle Lacy. I spotted it on the Personal Branding Blog. I’m grateful that Kyle culled these stories and saved me the trouble! I think my favorite is #11 because it mentions that Jeff Ragovin of Buddy Media “..found success with quality not quantity.”

I’m certain reading this motivating post will generate some new ideas for career as well as business development activities for the new year. Enjoy! P.S. If you need help developing a strategy for applying any of these to your 2011 goals just email me!

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To whom do I write the thank you card?

25 11 2010

As tough as things have been for most of us these past few years (we’re definitely included in this), I feel that I have so much for which to be grateful this Thanksgiving and now just need to know to whom I write the thank you card?

Between finally getting out of dreary and “frosty” Seattle, thanks to Keith (my incredibly creative and talented husband) landing an amazing opportunity at what we’re pretty certain is his dream interactive agency in San Francisco, and a healthy and happy enough circle of family and friends, I thought I had been blessed enough. However, by seriously shaking things up in our lives and shifting the energy around this year, it appears the universe is now directing some of that famous California sunshine on the many seeds I’ve planted these past few years.

So, why do I want to share some of what I have to be grateful for today? Well, beside it being Thanksgiving, and simply wanting to share my excitement over recent events, I think it is worth explaining that the type of content creation, publicity and media exposure I share below demonstrates what I can also do for my clients. It took plenty of hard, smart and efficient work, and a little bit of good fortune, but it was mainly strategy, tactics and persistent follow-up that made most of what I share below happen.

I'm at a networking event--Now What??? by Sandy Jones-KaminskiSome of the most significant sprouting is around my writing and content creation in the form of  the little seedling that is my book, “I’m at a Networking Event–Now What???” I’d say this little sprout is well on its way to becoming a nice sturdy plant and I have my incredible network of friends, family, contacts, colleagues and fans for helping me get the word out and consistently supporting my efforts in promoting my networking manifesto.  Plus, doing a few 12 Rules of Effective Networking webinars for some non-profits has brought me more good karma than I ever could have imagined and has enabled me to reach way more people than the number of folks that have attended my PIF (pay it forward) Parties to date.  I’ve seen the direct correlation between those webinars and the opportunities that have recently come my way, as well as the new Facebook fans, Twitter followers, Bella Domain Networking group members on LinkedIn, email/blog subscribers and more.

Earlier this year, I was also fortunate enough to get selected as a columnist for WomenEntrepreneur.com where recently my third article for my Networking is Connecting column was recently picked up by FoxNews.com (of all places).  Then, within a few days of that happening, and thanks to a Google alert, I found out that my book was in the #1 spot on the Inc.com 2010 Holiday Gift Guide for business books! Whah?? Such a gift! And with any luck, I’ll soon get to break-even with my publisher, Mitchell Levy of Happy About!

(Soon after the above we noticed that my book was finally ranked less than 100K on Amazon again and was ranked #44,867! It had been in the coveted less-than-100K rank soon after it was released, about a year ago this month.)

Lastly, after spotting the Inc.com recognition, and a few days of jumping up and down with excitement, yesterday, I learned (thanks to another Google alert) that, most likely due to all the activity around these things, I was the featured columnist on the WomenEntrepreneur.com home page (see below)! Sweet!

Now, to whom do you think I should write the thank you card?? Kind of a hard call isn’t it? 😉 Happy Thanksgiving all and please let me know if there is anything I can help YOU be thankful for by next Turkey Day!

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Learning to Love LinkedIn Tip #8

9 07 2010

When I worked on-site in a business and market development role for a client in 2008 I had 2 monitors on my desk. The first had Outlook and a browser open with tabs for Salesforce.com, Gmail, and whatever else I was focused on at the time. The other monitor had another open browser with a tab open to LinkedIn all day, every day.

I used LinkedIn to prepare for every conference or cold call I had or made, and just as often I used it to look up someone that had called me, or because I can type with more than two fingers, even as they were calling me if their name came up in the caller ID window.

I saved time and acquired knowledge by doing this, and since time is money and knowledge is power, I highly recommend using LinkedIn to research prospective clients, company executives, vendor reps, folks involved in the hiring process for your next dream job or the people that might be sitting in on your agency’s next pitch meeting.

More often than not, you can get the names of these folks in advance because the person that has invited you wants the meeting to be as successful as possible for all parties involved, so they’ll usually send that info along if you ask for it. Sometimes, if the person setting the meeting or call is truly invested in you or your company’s solution, they will just offer this info up, but other times they wait for YOU to ASK, and if you don’t, it will become a little black mark next to your name or the company you represent. Seriously.

Clearly, doing this type of research (homework!) gives you an edge and enables you to find common ground with an individual or even potential areas of similar interest or future collaboration. And, yes, I even look up new Twitter followers (@sandyjk) via LinkedIn. 🙂

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Please pick my brain…for a fee!

12 05 2010

For the next 6 weeks, and for 2 days out of each week, I’m offering friends of friends and/or my Seattle contacts a 50 minute career search or biz dev strategy session for only $50.

WE ARE SOLD OUT! THANK YOU FOR ALL THE REFERRALS!

Why 50-4-50? Because over the past (almost) 5 years, as many of your know, or have personally experienced, I have acquired a considerable amount of social capital in, and knowledge of the Puget Sound market. So, for a few personal as well as professional reasons, I want to share what I can with those that need it before July 1st.

And, just in case you need further convincing of the value I can offer, below you’ll find what a few people have had to say:

“Sandy is generous, outgoing and incredibly knowledgeable about social networking and tackling the ever-challenging job search. After a one hour of meeting with her, I was left with tons of fabulous job search ideas, networking tips of the trade, and a list of new groups and forums that I had not uncovered on my own despite months of searching. Sandy gave me the extra motivation and knowledge I needed to hit the ground running.”

Service Category: Career Coach, Networking Strategist

Top Qualities: Personable, Expert, High Integrity

Jennifer Deakin Noseworthy, Product Marketer (for hire)

“As a new professional in Seattle, Sandy has been an incredible resource in connecting me to the right business partners based on my needs. She has an uncanny ability to quickly assess situations and effectively come up with smart strategic solutions. I recommend her as a great asset to any organization.”

Julie Goldthwait, VP of Marketing, Recruiting.com (fka Jobster)

I’m only offering this coaching on Tuesdays (in Seattle) and Thursdays (on Mercer Island) during the weeks of May 17 through June 25 only and will provide 50 minutes of focused, one-on-one networking strategy coaching (for job search or biz lead gen) as well as connections/introductions on a personalized and pre-paid via PayPal only basis (they take all credit cards – link below).

To insure you get your preferred slot, please PAY IN ADVANCE via PayPal (non-refundable if less than 24 hours notice of cancellation, otherwise, 50% refund) – by JUST CLICKING HERE.

After you’ve paid for your slot, please contact Emma at pifparty@gmail.com to schedule your session. Be sure to include your name, email, cell phone number, and your top 3 time slot choices from the list below.

Lastly, if you’ve ever rec’d coaching or advice from me in the past for free, please consider doing a pay-it-forward and share this offer with anyone you think could benefit from 50 minutes of my insights and access to my brain matter. :) Thanks for your support!

Slots are available: 8:00 a.m. – 6:00 p.m.

Please indicate your top 3 time slot choices from the following list:

  • Morning: 8:00, 9:00, 10:00
  • Afternoon: 1:00, 2:00, 3:00, 4:00
  • Evening: 5:00, 6:00

Not in Seattle? Remote consults are available for $75…again, pre-pay via PayPal (see link above) and then contact Emma (pifparty@gmail.com) to schedule your one-on-one conference call.

Best,
Sandy p.s. More testimonials can be found HERE.

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Pay It Forward Networking – Denver style

12 04 2010

What a great experience I had in Denver last week while co-presenting (along with SMPS board member, Stan Wagner) to the Denver chapter of the SMPS during a 3 hour workshop on the importance networking plays in truly effective business development. We used quite a bit of content from my book, and also incorporated plenty of new information and tactics for this knowledgeable and  sophisticated group.

Our agenda for the event looked like this:

I. Recap of BD Process – 1:00 – 1:15
A.  Sales cycle
B.  Where You Fit In
C.  Reality Check
II. Your Personal Brand –  1:15 – 1:45
A.  Definition
B.  What it is/isn’t
C.  Where do you use it?
III. The Productive Network – 1:45 – 2:30
A.  Network model
B.  What it is/what it isn’t
C.  Etiquette and Best Practices
IV.  Break – 2:30 – 2:45
V.   Building Your Network – 2:30 – 3:45
A. Strategy
B. Techniques
C. Worksheet
VI.  Question and Answer – 3:45 – 4:00

The session was then followed by the first Pay It Forward Networking Party

Have a PIF Party!

in the Mile High City where workshop attendees and other SMPS members connected and networked by learning what each was currently working on and the things they needed help with right now. You can read more about the event HERE, and as soon as we receive our session feedback forms, I’ll hopefully be able to share some great feedback here as well.

I’m looking forward to doing more of these for other SMPS chapters and various other professional associations across the country. Please contact me directly if you’d like to discuss your upcoming event or feel free to share this blog post with others you think might be interested in inviting me to present to their group. You can just click HERE to email me and/or request a copy of my speakers packet.

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Are you on the National No Brain Picking list?

6 04 2010

Are you a consultant or a service provider? How many non-billable brain picking sessions did you sit through so far this year? Or, on the flip side, how many brains did you try to pick for free in Q1 of 2010? I think we should start a National Do Not Brain Pick registry and I want to be on it.

I know I’ve written about this before, and even referenced Matt Youngquist’s spot-on post about banning the phrase “pick your brain,” but based on what I’ve experienced, witnessed and heard during the first quarter of 2010, not that many people are getting the message. One of my favorite quotes Matt shares in his blog post is from Jeffrey Gitomer, “People call me all the time and ask to buy my lunch so they can pick my brain. My response is: ‘I have a $1000 an hour brain-picking fee, so I’ll buy your lunch!’ That stops all the bloodsuckers.”
No More Brain Picking! a SandyJK & Victor Pascual collaboration
And then in Kevin Dugan’s popular blog post titled, “Can I pick your brain?” he states, “Sending someone a note asking to pick their brain is the equivalent of saying you want them to work for free.”

If you are a consultant or a service provider you are no doubt all too often faced with the brain picking request. And, maybe, if you’re lucky, the other party will at least offer to buy your coffee or drink, or occasionally lunch. However, more often than not, you’ll only receive a “Thanks for meeting with me.”

In my book, “I’m at a Networking Event–Now What???” I write about the etiquette around follow-up meeting requests after meeting new people. I strongly encourage folks to show their gratitude for the meeting by, at the very least, offering to buy the other person’s cup of coffee, and have since added to my workshops that if they already have something to drink or they decline, when you go up to buy your latte, buy a $5 gift card and give it to them with a smile and say, “Thanks so much for making time to meet with me and I really want your next coffee to be on me.”

But, back to the brain picking sessions…..as Matt asks, “Do you even know folks who charge only $3.50 an hour for their expertise?” I don’t, and wouldn’t take advice from them if that was the highest value they placed on their intellectual capital.

Sometimes it’s much worse for me as both a consultant, service provider, and having a reputation as an “idea person” and “connector,” because more often than not, most folks I’m barely acquainted with think nothing of asking me to:

a) make an introduction to a highly valuable (potentially lucrative to them) relationship (notice I didn’t say “contact”) that I’ve worked years to develop, maintain and typically protect (which is why their target and I have a relationship, and are not just “acquaintances”), without acknowledging the value, size or real agenda of the ask. Usually, it’s that they want to pitch them on their services or sell them their product and generate revenue (money) from the new connection.

b) meet for coffee because they want to “pick your brain” (PYB) about how to start using social media in their business, effectively and cheaply promote their new site, network effectively at an industry association event, which companies to pitch their service or product to, review their site content for relevancy, the list goes on.

The things listed above are classic business development, marketing or networking strategy activities and are things I making my living doing, so why would someone ask me to do these things for free (or a cup of coffee)?! At the very least, it would be nice if they ASKED ME what I currently needed help with first or suggested some kind of equitable trade we could do in exchange for the pieces of brain matter or social capital they intended to acquire from me. For example, would I ask my mechanic to change my oil without offering him my credit card or maybe a website content refresh? Do I ask my accountant to file my annual LLC paperwork without expecting an invoice or at least offering to set up a Fan page on Facebook for her small practice?

Nicole Jordan writes about “Classic PYB behavior” in her blog post titled, “No. You can’t pick my brain.” She asks, “Would you ask a lawyer to coffee to “pick his brain?” and accurately states that, “Creative ideas and connections are the real currency in this digital economy,” and observes that “Strategic and creative counsel is one of the most under-monetized aspects of being in the communications and marketing business.” She’s right and I’m going to start doing as she suggests:

From now on, and especially for people who I do not know well (you know who you are): I will tell them I am happy to meet, that I am flattered they asked, and that because my time is extremely valuable I don’t do these PYB (or “sounding board”) sessions for free.

Nicole also shared that, “Most of the time I’ve said this, they’ve understood and honored it.  The ones that got a little ruffled, are the ones who will suck you dry and likely leave you paying for your own coffee. And theirs. Run. Fast.” Beep Beep!

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Networking help – it’s everywhere!

9 02 2010

I keep coming across great content on effective connecting/networking out there, and since I have some serious Valentine’s Day spirit already I thought I’d spread some linking love around. Enjoy and please share the love with people you know that could use some networking food for thought!

Learn from Kalpesh’s mistakes.

The Art of Networking (Not Just) For College Grads.

A blog post for SPU students.

Networking Tips for 2010.

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