Are your LinkedIn Skills Up To Snuff?

4 02 2011

LinkedIn rolled out another new feature this week and I found it worth more than a few minutes of my time. It’s called LinkedIn Skills, and within LinkedIn’s powerful social networking tool, you can now conduct a search and produce a unique page on a specific skill.

You’ll soon see if it appears whether the skills list on your profile is up to snuff compared to other people in your industry or market. I recommend using these insights to make some edits to your profile and/or perhaps reconsider how you are positioning yourself. (Contact me if you need help with this!)

Basically, you can type in any string and get a snapshot of that skill within LinkedIn’s database of 90 million (and counting) profiles. A search on “Online Marketing” is below and you can watch a short You Tube video on this new feature HERE.

Online Marketing search string on LinkedIn Skills

Online Marketing Skills on LinkedIn


Learning to Love LinkedIn Tip #9

8 10 2010

If you’re a business owner (big or small), and didn’t know you could create a Company Profile on LinkedIn, I’m here to tell you you can and it’s time! You don’t have to be a Fortune 500 or even Inc. 500 company to have a profile there. They’ve made it easy for all businesses to do so as long as you have an email that corresponds to your business name (this is important for authentication). You can add a description of your business, headquarters location, website, Twitter name, specialties and more. Here’s the straight scoop from LinkedIn’s help section:

How do I add a Company Profile on LinkedIn?

Only current employees are eligible to create a company profile. In order to create a Company Profile, you would need to provide a registered, company-owned email domain. This unique domain name would appear in all company employee email addresses following the “@” symbol (e.g., Common email domains such as,, or others cannot be used in the creation process of a Company Profile because they are not unique to an individual company. The requirement of a unique domain name also supports an authentication process built into the feature that allows authenticated company employees to edit the Company Profile information in order to keep it current.

If you have a registered, company-owned email domain, you can add a Company Profile by taking the following steps:

  1. Click on “Companies” found under “More” in the top navigation bar of your home page.
  2. Click on the “Add a Company” link found in the upper right area of the page.
  3. Type in your company’s official name and your email address at the company on the “Company Name and Email” page. If your email address is already tied to an email domain for an existing Company Profile, you will be prompted to click on the existing Company name to edit the Profile.
  4. If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. The email text will give you a link to log in to your LinkedIn account. Be sure to log in to LinkedIn with your current primary email address. This will confirm your email address and add the email address to your account.
  5. If your email address is confirmed, you will be taken to the “Create a Company” page that will allow you to enter information about your company.
  6. Click on “Create a Company” once you have completed the required fields.

If you do not have a registered company owned email address to create a Company Profile you may still create a group to promote your business.

Bookmark and Share

Learning to Love LinkedIn Tip #7

21 06 2010

Maybe it’s the many years I spent in market research and/or business intelligence that made me so data driven, but I rarely react to anything without doing some research first.

Where do I start? I use LinkedIn to conduct research on almost everything and everyone. Whether it’s a new prospective client, someone I met at a networking event, a highly recommended recruiter, a company I never heard of, or a potential new hiring manager, my go-to place is more often than not LinkedIn. Sure you can Google folks or companies as well, but I save a lot of time, and gain many more insights, by going to LinkedIn first.

I even use LinkedIn’s Answers feature to search for information/answers on topics I am already curious about because in many cases the question and corresponding answers are already in there.

LinkedIn Answers Search box on BellaDomain.comAnd yes, you’ll usually have to sort through plenty of thinly disguised self-promotional answers (I always prefer when people just admit doing this), but you will find some intelligent responses from all types of experts on LinkedIn, and it’s definitely worth your time to do a quick search there.

Bookmark and Share

Learning to Love LinkedIn Tip #6

10 06 2010

If you haven’t set up a PUBLIC profile on LinkedIn, it’s time. And since the system generates a random URL for your profile, you definitely want to change it to something more coherent as well as search engine optimized.  For example, mine is Yes, I probably should have used sandyjoneskaminski, but it just looked silly and a tad too long.

To edit the URL of your LinkedIn profile look under Settings and then on the left for Public Profile.  Click there and add your name in the URL box customize it and improve the Google rankings of your profile when people search for your name.

NOTE: Your custom URL needs to contain 5 – 30 alphanumeric characters, and don’t use spaces, symbols, or special characters.

Remember to include your public profile URL in your email signature, on your blog, business card or web site, and anywhere else it might be appropriate. Lots of people even use the LinkedIn URL in lieu of a web site URL when commenting on blogs and elsewhere.

Bookmark and Share

Learn to Love LinkedIn Tip #4

14 05 2010

As a marketer, executive, sales type or talent acquisition pro, it’s always important to know your competition. Well, the same thing applies to your job search.

How can you do easily do this? Start “following” the company of your dreams on LinkedIn (they need to have created a Company Profile though), and then, if you do receive that dreaded phone call or email from your point of contact informing you that, “They went in another direction,” or “You weren’t viewed as an ideal fit,” or “We’re putting the position on hold,” just head on over to LinkedIn in the next week or so and see who they hired instead.

Why do this to yourself? Because you can use this type of intel to identify the skills you may be lacking, and can then go develop them (take a class, volunteer to work for free to learn, etc.), or, if you want to look for different position within the same company, you can even learn more about the types of folks they view as ideal for their culture.

Above is a screen shot of what I now see in my Network Activity feed on LinkedIn as a result of following a few of my “worth following” companies with profiles. Have fun with this handy new feature!

Bookmark and Share

LinkedIn for Dummies?

1 04 2008

If someone isn’t working on the Dummies book for LinkedIn yet they sure should be. (Rumor has it that someone is.) While I know there are some non-LinkedIn employees in Seattle making money from sharing the basics of using the tool with novice users, and I hope at least some tips ‘n tricks (which I believe is similar to charging people to learn how to use the bus!), I wanted to share this new stuff in the spirit of the PIF party model.

I just learned about a few new applications they have deployed and am once again blown away by just how smart these people are! I LUV LinkedIn!

Like many people, I was already impressed with the Company Profiles they recently added as well as the many creative ways you can utilize the information associated with these new features… much fun, I mean research, you can have. Providing more value to LinkedIn users as a way to thank them for all the data they’re providing (and maintaining within LinkedIn for free) is uber smart of these folks, and oh how I love working with smart people.

1) If you do a job search on SimplyHired and spot a job of interest to you with the little LinkedIn icon next to it, you can click on it, and after a quick authentication, see if there is anyone in your network that can potentially connect you to the company doing the hiring.

2) The other tool you can find by going to the Business Week site and picking an article to read. Somewhere on the first page of the article you’ll find a box of options offering what I call an “usual suspects list” of things you can do with the article (aka Story Tools), plus now a LinkedIn option that when clicked opens a new window and allows you to see if anyone mentioned in the article is in your network.

Ah, the possibilites……have fun!