Learning to Love LinkedIn Tip #11

6 05 2011

I thought I was done with these LinkedIn tips, but apparently I am not. 🙂

I just received an email from LinkedIn about using their messaging system and InMails in particular. They shared 5 good tips on how to make the most of these communications and I thought I should share it because most of this applies not only to InMails, but also to any  email or message within LinkedIn or elsewhere, and regardless of the degree of connection:

1.First impressions count: Use a direct and informative subject line to make it clear what your message is about.  

2.Less is more: Keep your message clear and concise. Longer messages tend to have lower response rates.  

3.Mention common threads: If you know someone in common, or have similar backgrounds, mention it. It’s a great way to start a conversation.  

4.Build credibility: Make sure your LinkedIn Profile is complete and up to date. A strong profile can help strengthen your message.  

5.Reach out with confidence: InMails have a response guarantee*, so don’t be afraid to send them out. (Nice that they have a guarantee, but coming across with confidence is always key…just try not to come across as cocky.)

And, one last thing from Guy Kawasaki with which I totally agree: 

The ideal length for an email is five sentences. The ideal content level is one idea. If you’re asking something reasonable of a reasonable recipient, simply explain who you are in one of two sentences and get to the “ask.” If it’s not reasonable, don’t ask at all.

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