Learning to Love LinkedIn Tip #9

8 10 2010

If you’re a business owner (big or small), and didn’t know you could create a Company Profile on LinkedIn, I’m here to tell you you can and it’s time! You don’t have to be a Fortune 500 or even Inc. 500 company to have a profile there. They’ve made it easy for all businesses to do so as long as you have an email that corresponds to your business name (this is important for authentication). You can add a description of your business, headquarters location, website, Twitter name, specialties and more. Here’s the straight scoop from LinkedIn’s help section:

How do I add a Company Profile on LinkedIn?

Only current employees are eligible to create a company profile. In order to create a Company Profile, you would need to provide a registered, company-owned email domain. This unique domain name would appear in all company employee email addresses following the “@” symbol (e.g., tsmith@companyname.com). Common email domains such as yahoo.com, gmail.com, hotmail.com or others cannot be used in the creation process of a Company Profile because they are not unique to an individual company. The requirement of a unique domain name also supports an authentication process built into the feature that allows authenticated company employees to edit the Company Profile information in order to keep it current.

If you have a registered, company-owned email domain, you can add a Company Profile by taking the following steps:

  1. Click on “Companies” found under “More” in the top navigation bar of your home page.
  2. Click on the “Add a Company” link found in the upper right area of the page.
  3. Type in your company’s official name and your email address at the company on the “Company Name and Email” page. If your email address is already tied to an email domain for an existing Company Profile, you will be prompted to click on the existing Company name to edit the Profile.
  4. If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. The email text will give you a link to log in to your LinkedIn account. Be sure to log in to LinkedIn with your current primary email address. This will confirm your email address and add the email address to your account.
  5. If your email address is confirmed, you will be taken to the “Create a Company” page that will allow you to enter information about your company.
  6. Click on “Create a Company” once you have completed the required fields.

If you do not have a registered company owned email address to create a Company Profile you may still create a group to promote your business.

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