Everyone needs video on their site

10 04 2009

We definitely agree with current chatter that everyone needs some mildly entertaining video content on their site. Check out our latest “animonial” project HERE. Please contact me if you’d like us to produce a few of these fun AND effective animonials for you. This one is based off of a LinkedIn testimonial I received from a client at the end of 2008.

And, if you need a little justification, here are some stats I came across on video relevance:

  • Information presented in text is correctly recalled by only 8% viewers, where as same information presented in a graphic animation is recalled by the whooping 65%.
  • It takes your site visitors only 0.3 seconds to decide whether to stay or leave (compared to 4 seconds 4 years ago). With video, it increases from 15 seconds up to 1 minute, if the video content is holding their attention.

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